Our letter to the EFL
We are writing to you as part of The Big Step, a campaign comprised of people harmed by gambling, including those formerly addicted to gambling, and affected others, including families…
Annie Ashton’s letter to Leicester City Football Club
Annie Ashton, who lost her husband Luke to gambling-related suicide earlier this year, has written to his beloved Leicester City Football Club, asking them to end all their partnerships with…
Lewes FC to teach pioneering new gambling education programme
Lewes FC is the first football club to sign up for a pioneering new gambling education programme produced by Gambling with Lives, a charity set up by families bereaved by…
10 reasons to kick gambling adverts out of football
This season, 90% of Premier League clubs have a gambling sponsor or partner. This arrangement gives gambling operators a vehicle to normalise and advertise addictive products in front of billions…
Won’t somebody please think of the footballers?
We often talk about the harm the gambling industry inflicts upon ‘ordinary’ football fans, and rightly so, but what about the industry’s impact on professional footballers? Words by Tom Fleming…
It’s time to blow the whistle on pitch-side gambling adverts
The voluntary whistle-to-whistle ban is not stopping children from seeing gambling advertising in football, with pitch-side adverts ever present during matches. Words by Tom Fleming The whistle-to-whistle ban You’ve probably…
Football may be coming home. Sadly, so are gambling adverts
Football may be coming home, but so are gambling adverts – into the homes of millions of families. Wednesday's semi-final was watched by 27.6 million people at its peak – the largest…
Edinburgh City FC declare support for the Big Step’s campaign
Edinburgh City FC have announced they are supporting our campaign to end all gambling advertising and sponsorship in football. In doing so, they have become the first Scottish football club…
Footballers, including Ronaldo, must say no to gambling adverts
Words by James Grimes, Founder of The Big Step During a Euro 2020 press conference this week, Cristiano Ronaldo removed two perfectly placed bottles of Coca Cola and encouraged viewers…
The Big Step 5 in a nutshell
Ten days. Thirty people. Nearly three hundred miles. Millions of steps contributed by remote walkers across the country. It could only be the Big Step 5. Last Sunday, following a…