It’s estimated over 20 million people will watch England play Denmark tomorrow, including millions of children. We’re asking ITV not to broadcast a single gambling advert during their coverage.

Our letter to ITV in full:

“We have been disappointed to see gambling advertising during ITV’s coverage of the European Championships. The promotion of addictive products will undoubtedly have caused gambling-related harms and as a charity supporting bereaved families, we know all too well the devasting damage that gambling can cause every day. We can only hope that ITV changes its position on this to prevent further suffering for many families up and down the county.

Despite the incessant promotion of gambling, England’s progress in the tournament has brought the country together. Like everybody, we are looking forward to seeing the team take on Denmark on Wednesday night, which is to be broadcast on ITV.

Given that nearly 21 million people watched England vs Ukraine on Saturday, it is no exaggeration to state that millions of children will be tuning in to see their heroes before, during and after this semi-final. Therefore we are requesting that ITV suspend gambling advertising for the duration of the broadcast of England v Denmark on 7h July, and not just within the whistle-to-whistle timeframe.

There is no excuse to show a single gambling advert in front of the whole country, especially when there will be such a young and susceptible audience viewing.”