About The Big Step

We are a campaign to end all gambling advertising and sponsorship in football, led by people harmed by gambling. We are part of Gambling with Lives, a community of families bereaved by gambling-related suicide.

Take a look at our events and news pages to find out more about our campaign to kick gambling ads out of football. 

We also run Football Supporters Against Gambling Ads (Football SAGA),  a platform that brings fans and people harmed by gambling together, enabling them to collectively urge their clubs to end and reject gambling partnerships. 

400+

Gambling suicides in England every year

700+

Gambling logos appear during a single televised Premier League game

1 of 3

current gamblers  prompted into unplanned gambling spend by marketing

1.4 million

people addicted to gambling in the UK

£1.5bn

Spent annually on marketing by the gambling industry

We are a campaign to end all gambling advertising and sponsorship in football, led by people harmed by gambling. We are part of Gambling with Lives, a community of families bereaved by gambling-related suicide.

Take a look at our events and news pages to find out more about our campaign to kick gambling ads out of football. 

We also run Football Supporters Against Gambling Ads (Football SAGA),  a platform that brings together fans and people harmed by gambling, enabling them to collectively urge their clubs to end and reject gambling partnerships. 

– There were 700 gambling adverts in one premier league match

– It is currently impossible to watch a game in the top 5 men’s leagues in English football without seeing a gambling advert

– 84% of gamblers spent money they weren’t planning to after seeing a gambling ad

– There are up to 1.4million people addicted to gambling in the UK, with millions more at risk of addiction or being harmed by someone else’s gambling

Timeline

WhatsApp Image 2022-11-18 at 3.03.56 PM

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