About The Big Step
We are a campaign to end all gambling advertising and sponsorship in football, led by people harmed by gambling. We are part of Gambling with Lives, a community of families bereaved by gambling-related suicide.
Take a look at our events and news pages to find out more about our campaign to kick gambling ads out of football.
We also run Football Supporters Against Gambling Ads (Football SAGA), a platform that brings fans and people harmed by gambling together, enabling them to collectively urge their clubs to end and reject gambling partnerships.
400+
Gambling suicides in England every year
3500
Gambling logos appear during a single televised Premier League game
1 of 3
current gamblers prompted into unplanned gambling spend by marketing
1.4 million
people addicted to gambling in the UK
£1.5bn
Spent annually on marketing by the gambling industry
We are a campaign to end all gambling advertising and sponsorship in football, led by people harmed by gambling. We are part of Gambling with Lives, a community of families bereaved by gambling-related suicide.
Take a look at our events and news pages to find out more about our campaign to kick gambling ads out of football.
We also run Football Supporters Against Gambling Ads (Football SAGA), a platform that brings together fans and people harmed by gambling, enabling them to collectively urge their clubs to end and reject gambling partnerships.
– There were 700 gambling adverts in one premier league match
– It is currently impossible to watch a game in the top 5 men’s leagues in English football without seeing a gambling advert
– 84% of gamblers spent money they weren’t planning to after seeing a gambling ad
– There are up to 1.4million people addicted to gambling in the UK, with millions more at risk of addiction or being harmed by someone else’s gambling
Timeline
Event: Kimberly Wadsworth - Sheffield to Leeds
Petitions reach 100,000 signautes
Gained support of mayor of manchester Andy Burnham
Football SAGA launched
Event: Ryan Myers - Manchester to Liverpool
PL promises vote on gambling sponsorship, 100 people harmed by gambling write
ASA announces ban on footballers in tv ads
20 clubs come together to urge government to end
Motion lodged in scottish parliament (supported by 20 MSPs)
Event: Edinburgh to Glasgow
20th club support - Partick Thistle
First top flight club support - Drogheda United
Gained support of 9 football supporters clubs
Gambling links on childrens pages removed
Event: Walk Toward Change
Handed petition to Downing Street
Event: Euro 2021 - Scotland to Wembley
Write to urge reading to drop Casumo sponsor - they do
Event: Lockdown Remote
Gain support of england mens record appearances Peter Shilton
Direct gambling promotion on club social media stopped following letter from us
Gambling ads/sponsorship incuded in gambling act review terms of reference
Event: Midlands
Event: Ibrox Stadium to Celtic Park
First club support - Tranmere Rovers
Event: London
Handed signed letter to Downing Street
Event: North England
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