After the success of our last walk in March, this June we’ll be attempting our biggest-ever Big Step!
Ahead of England playing Scotland in the upcoming European Football Championships, we’ll be walking all the way from Scotland to Wembley Stadium. A core group of over 30 people harmed by gambling will be attempting the whole walk, setting off on June 4 and arriving on June 13 – covering nearly 300 miles in 10 days!
Watch: Why we walked over seven million steps to end gambling ads in football
We’re calling on all broadcasters, including ITV and TalkSPORT, to suspend all Euro-based gambling advertising throughout their coverage of the tournament. During the 2018 World Cup, there were 72 gambling adverts broadcast on terrestrial television, with 62 out of 66 ad breaks containing a gambling advert, with many aired before the 9pm watershed, meaning children were exposed to them.
Read more: Do international tournaments have a gambling problem?
As always, we’ll be calling for end to gambling advertising and sponsorship in football during this event, including visiting clubs along the walk. If you haven’t already, please add you voice to our petition here.
If you’d like to join us the main walk, even for a day or two, please get in touch with email@example.com for a detailed breakdown of our planned route.
Walk with us
Alongside the main walk, we’re excited to announce we’ll once again be holding a remote event for the duration of the main event (June 4–13).
We’re encouraging people from all over the country to join in from their local areas during this period, contributing as many steps as possible. Back in March we collectively walked seven million steps, and this time we’re aiming for more. Remember, every step counts!
Even if you’re just walking around the park or to the shops on that weekend, please walk in solidarity with us by signing up here and your steps will count toward our total.
We’ll use an app to record the total amount of steps counted – you’ll be sent details after you’ve signed up.
Sign up to take part in the remote walk here
Add your name to our petition here
Donate to Gambling with Lives here